xAd and Telmetrics Report That Restaurants – the Fastest Growing Mobile...
Ongoing Nielsen “Mobile Path-To-Purchase” Study Finds Distinct Behavioral Differences Between Tablet and Smartphone Restaurant Seekers NEW YORK & TORONTO–(BUSINESS WIRE)–xAd, a leading mobile-local...
View ArticleSmartphone Showdown: How does YOUR Device Stack Up?
At a recent meeting, our executive team decided to have a little fun with their beloved smartphones. As an ad network we are often engaged in conversations about the speed of apps over mobile browser...
View ArticleProving There is More to Location Targeting in Mobile, xAd Launches...
Early results delivering double-digit improvement in mobile campaign performance NEW YORK–(BUSINESS WIRE)–xAd, the leading mobile-local advertising network, today announced new, proprietary technology...
View ArticlexAd and Telmetrics Auto Study Reveals Two Distinct Mobile Search Patterns...
Ongoing Nielsen “Mobile Path-To-Purchase” Study Shows Mobile Auto Searchers Evenly Split Between Conversion and Research NEW YORK and TORONTO (PRWEB) November 13, 2012 xAd, a leading mobile-local...
View Article51% of Mobile Auto Searchers End Up Making a Purchase
According to a new study co-sponsored by xAd and Telmetrics, 49 percent of mobile auto searchers even end up making a purchase the same day of their research. Smartphone searchers also show a more...
View ArticleWhy Effectively Measuring Lead Performance in Mobile is Essential
If you’re like most digital marketers, you engage in advertising to achieve one of two goals – either to generate or increase awareness (for your brand, a new product, etc.) or to generate new leads or...
View ArticleTop 3 Things Every Mobile Media Planner Should Do
The more our sales team travels, the more opportunity we have to listen to and truly educate our current and future clients, and provide them with the tools to develop a successful, performance driven...
View ArticleHow SMBs Can Take Advantage of Apple’s Passbook
It’s no secret that mobile is already playing an important role in retail sales this holiday season. As consumers brave lines and crowds, their mobile phones go with them. Last week IBM reported a 63%...
View ArticleMobile Auto Shoppers Split Between Conversion And Research
According to xAd, mobile-local advertising, and Telmetrics, call measurement, their Mobile Path-to-Purchase Study shows a 51% conversion rate in the Automotive category of buyers searching for auto...
View ArticleWaze Selects xAd as Exclusive U.S. Third Party “Search and Display” Mobile Ad...
Unique xAd API to Benefit Waze Users with contextually relevant “Location Guided Advertising” NEW YORK–(BUSINESS WIRE)–xAd, the leader in delivering targeted mobile ads based on accurate user location...
View ArticlexAd Releases 2012 Mobile Advertising Trend Report
Report reveals 95% of national advertisers now leverage some form of mobile location targeting NEW YORK, March 7, 2013 /PRNewswire/ – xAd, the leader in delivering targeted mobile ads based on accurate...
View ArticleMMA Announces New Appointments to the Global Board of Directors
The MMA Selects Five Mobile Visionaries and Leaders to Join the Global Board of Directors New York, NY, 19 February 2013 The Mobile Marketing Association (MMA), the leading global trade association...
View ArticlexAd and Telmetrics Reveal Results of First U.K. Mobile Path-to-Purchase Study
Study Conducted by Nielsen Shows U.K. Mobile Consumers Committed to Research with Strong Purchase Intent New York, Toronto (PRWEB) April 10, 2013 xAd, a leading mobile-location based advertising...
View ArticlexAd Reports Exceptional First Quarter Results
Leading mobile-location based advertising network more than doubled national brand/agency revenue in Q1 2013 New York – April 17, 2013 – xAd, the leader in delivering targeted mobile ads based on...
View ArticleTop Mobile Local Companies xAd and Telmetrics Announce Results from Highly...
Research Shows Mobile Consumers Searching Earlier and More Often for Locally-Relevant Information NEW YORK and TORONTO (PRWEB) April 30, 2013 Consumers are reaching for their mobile devices earlier and...
View Article46% Exclusively Use Mobile for Researching Local Products, Services: Study
When it comes to searching for local products and services, 45 percent reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report from...
View ArticlexAd Releases Q1 2013 Mobile Advertising Trend Report
Popularity of Geo-Precise Mobile Targeting More Than Doubled in Q1 2013 Compared to Q1 2012 NEW YORK, May 7, 2013 /PRNewswire/ — xAd, the leader in delivering targeted mobile ads based on accurate user...
View ArticleEurope Beckons for xAd
xAd, the leader in delivering targeted mobile ads based on accurate user location and search context, is one of the largest mobile advertising networks in the U.S. Founded in 2009, the company now...
View ArticlexAd and Telmetrics Report Shoppers Shifting to Using Mobile Exclusively for...
Mobile showrooming is over-hyped, only 6 percent of retail shoppers use mobile devices to shop in-store says 2013 U.S. mobile path-to-purchase retail study. NEW YORK and TORONTO (PRWEB) May 22, 2013...
View ArticleForget ‘Showrooming’: 77% of Mobile Retail Shoppers Buy In-Store
Don’t look now, but the smartphone might end up being more friend than foe to the retail industry. According to a new study from xAd and Telmetrics, mobile now accounts for one third of all retail...
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